The electric motorcycle space in India just got a little more crowded — and that’s not a bad thing. Gujarat-based pure EV brand Avore has officially launched its EX series in the Indian market, rolling out three models: the EX1, EX2, and EX2S, priced between Rs 1.25 lakh and Rs 1.70 lakh. That’s a price bracket that’s going to turn a few heads, especially among riders who’ve been watching the electric two-wheeler segment waiting for something that looks like a proper motorcycle rather than a glorified scooter.
Avore isn’t trying to reinvent the wheel here — what they’re doing is offering a tiered entry into electric motorcycling. The EX1 sits at the base at Rs 1.25 lakh, making it one of the more accessible electric motorcycles in the country right now. Step up to the EX2 and EX2S and you’re looking at progressively higher specs and a ceiling of Rs 1.70 lakh. For context, that’s still well under what most ICE middleweight motorcycles will cost you before you’ve even thought about insurance or accessories.
Avore is positioning itself as a brand that wants to bring genuine motorcycle DNA to the EV world — not just rebadge a scooter with a higher seat height. Whether the execution matches the ambition is something real-world riders will decide over the coming months.
The electric motorcycle segment in India has largely been a tale of two extremes — either ultra-affordable low-speed scooters for last-mile commuting, or aspirational but expensive machines that most riders can only dream about. Avore’s EX range is trying to thread the needle in the middle, targeting urban and semi-urban riders who want the practicality of an electric drivetrain without completely abandoning the feel of riding an actual motorcycle.
For daily commuters in cities like Delhi, Jaipur, or Ahmedabad, a sub-Rs 1.5 lakh electric motorcycle with decent range could genuinely make sense — lower running costs, no fuel price anxiety, and increasingly better charging infrastructure in metro areas. The Rs 1.25 lakh price tag especially could pull in first-time buyers who’d otherwise be looking at 125cc petrol commuters.
Before anyone pulls the trigger, the usual checklist applies hard here. Real-world range matters more than claimed range — especially if you’re riding through Delhi’s stop-and-go traffic or dealing with extreme temperatures that affect battery performance. Charging time, service network density, and parts availability are questions Avore will need to answer convincingly as the brand scales up beyond its Gujarat roots.
After-sales support is where a lot of newer EV brands have stumbled in India. Riders in Tier 2 cities especially need to know there’s a service touchpoint within reasonable distance before they commit.
The EX lineup is an interesting debut from a brand that clearly wants a serious seat at the table. If Avore delivers on reliability and backs it up with a growing service network, this price point could genuinely shake things up for the entry-level electric motorcycle buyer in India. Keep an eye on this one.
Source: bikeadvice.in
